The MMC Studios in Cologne are the hotspot for TV and film productions in NRW. Due to the excellent spatial and technical infrastructure as well as the good transport connections, the studios are also a sought-after location for trade shows and events. On March 10 and 11, 2016, the trade show "Fleet! Der Branchentreff" successfully celebrated its premiere here.
The organizer Flotte Medien GmbH was able to welcome 150 exhibitors and around 700 trade visitors to the first major fleet event of the year at the MMC Studios in Cologne.
At the evening event, around 900 guests networked at the "Get together" in MMC's Coloneum Mall.
The specialist program surrounding the trade show was also a complete success. In addition to visions for the development of fleet and mobility management, the 22 well-attended presentations covered topics such as alternative drives, autonomous driving, increasing digitalization in the fleet, fuel cards, and legal issues relating to fines, logbooks, and claims management. The workshops on topics such as company car tax, accident prevention, and leasing and vehicle return were also very well received.
Three studios, three foyers, the Coloneum Mall and several conference rooms on the 160,000-square-meter MMC Studios site were used for the fleet show. In total, the trade show took place on around 7,000 square meters.
Nico Roden, Director Sales & Production at MMC, explains why more and more customers from the trade show and event sectors are discovering MMC Studios for themselves:
"MMC offers its customers attractive, highly flexible event locations and an extremely scalable service portfolio. This ranges from pure space to design and individual buildings for trade fairs and events as well as event and media technology of any size to full service. Our outstanding spatial and technical infrastructure also enables short set-up times. In addition to the generously dimensioned power points, the light hangers integrated into the studios and huge logistics areas also contribute to this. The good transport links and more than 3,000 on-site parking spaces are of course also a plus. In addition, our customers appreciate the 'touch of Hollywood' that comes 'on top' of every event at MMC Studios free of charge."
And Nico Roden also has a valuable tip for event planners on the lookout for locations for 2017: "In the first quarter, television takes a break. Then we can offer our event and trade fair customers more contiguous space than almost any other location in Germany."
Photo: "Fleet! The industry get-together" - The 2,600 sqm exhibition hall MMC Studio 30/31. © MMC Studios / Max Groll
